| GARY CARSON DESIGN & GARY CARSON PHOTOGRAPHY COPYRIGHT 2010-2012 ALL RIGHTS RESERVED |
IDENTIFYING & COMMUNICATING TO YOUR CUSTOMERS
Part of creating visual communications is identifying and understanding the marketing message and image
that needs to be conveyed with our designs. Utilizing all aspects of marketing, including copy-writing,
identity/branding, and positioning I can develop a visual communications package and marketing plan. A
key element in marketing is graphic design...
13 WAYS TO "INSTANTLY" IMPROVE YOUR TARGET MARKET
A huge element to successful self-promotion, and marketing in general, lies in motivating the right people,
namely your target market (your potential clients, fans etc) to take action.
This could be in the form of using your services, commissioning work from you, buying your products,
spreading the word about you, and so on.
Obviously producing unique and high quality work as a creative will be one of your primary means of
motivating people. However, there are several other ways to quickly motivate people to take action
through activating appropriate emotional responses, as well as highlighting the benefits you offer.
1. Create the impression of scarcity
Increase the assumed value of your products and services by emphasizing their rarity. For example, you
might display limited stock quantities for products you might be selling or giving away. When it comes to
your own work, the best way to increase a sense of scarcity is in producing work that is unique and
remarkable.
You might also emphasize the scarcity of your services in the way you describe yourself, such as in
highlighting what you do that few others can. Really pick out and clarify your strengths when doing so.
2. Build a sense of obligation
You can motivate people to take action when you give something away, or in helping people, which will
trigger a sense of indebtedness or liability in them. By giving something away, such as in the form of free
information through a blog post, this will unconsciously drive people to feel the need to give something
back to you.
3. Express yourself
Revealing your personality, your passion and your character through everything you do online, particularly
through your own work, but also through your writing, the design of your site and in the way you interact
with people, will appeal to people in a big way, and will get people quickly interested in you.
Visitors will be more motivated to buy into your ‘brand’ after they have witnessed some of your self
expression. This will manifest itself for a large part in your own work.
TO READ ABOUT THE OTHER 10 TIPS>
Part of creating visual communications is identifying and understanding the marketing message and image
that needs to be conveyed with our designs. Utilizing all aspects of marketing, including copy-writing,
identity/branding, and positioning I can develop a visual communications package and marketing plan. A
key element in marketing is graphic design...
13 WAYS TO "INSTANTLY" IMPROVE YOUR TARGET MARKET
A huge element to successful self-promotion, and marketing in general, lies in motivating the right people,
namely your target market (your potential clients, fans etc) to take action.
This could be in the form of using your services, commissioning work from you, buying your products,
spreading the word about you, and so on.
Obviously producing unique and high quality work as a creative will be one of your primary means of
motivating people. However, there are several other ways to quickly motivate people to take action
through activating appropriate emotional responses, as well as highlighting the benefits you offer.
1. Create the impression of scarcity
Increase the assumed value of your products and services by emphasizing their rarity. For example, you
might display limited stock quantities for products you might be selling or giving away. When it comes to
your own work, the best way to increase a sense of scarcity is in producing work that is unique and
remarkable.
You might also emphasize the scarcity of your services in the way you describe yourself, such as in
highlighting what you do that few others can. Really pick out and clarify your strengths when doing so.
2. Build a sense of obligation
You can motivate people to take action when you give something away, or in helping people, which will
trigger a sense of indebtedness or liability in them. By giving something away, such as in the form of free
information through a blog post, this will unconsciously drive people to feel the need to give something
back to you.
3. Express yourself
Revealing your personality, your passion and your character through everything you do online, particularly
through your own work, but also through your writing, the design of your site and in the way you interact
with people, will appeal to people in a big way, and will get people quickly interested in you.
Visitors will be more motivated to buy into your ‘brand’ after they have witnessed some of your self
expression. This will manifest itself for a large part in your own work.
TO READ ABOUT THE OTHER 10 TIPS>
