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HOW TO WRITE AN EFFECTIVE
PRESS RELEASE
1. Not all newspapers are created equal. The size and circulation of a newspaper is a key factor in your chance of having a
press release published. The smaller the paper, the more eager editors are for local copy to fill their pages. The larger the
paper, the more material editors have to choose from. Do your homework. Know who the readers are, and whether or
not the paper includes a business section. If so, address your release to the Business Editor.
2.Write a strong headline and lead paragraph. If your release screams BORING, there is no reason to keep on reading.
Editors wade through dozens of pages of copy every day. Unless your release can catch an editor’s attention immediately,
and hold it for a few seconds, it will be trashed. Remember, you are writing to the readers, and editors are looking for copy
that will intrigue their readers. Ask an outrageous question for a headline. "Did you know that trying to figure out the latest
desktop publishing software is the leading cause of computer malfunction?" A sub-head or lead paragraph can serve to
answer the question: "Frustration caused by inexperience has lead several business owners to take an axe to their
systems."
3. Provide useful information. In the example above, you could go on to address some of the problems that can befall an
unsuspecting business owner trying to design his own business publications. Printing difficulty, font difficulty, or carbon-
copy template difficulty that can arise when everyone uses the same sub-grade software, are issues that many business
owners have never even considered. In doing so, you are not only providing USEFUL INFORMATION, you are also creating
an argument why businesses should choose to use a professional designer. "I AGREE!"
TO READ ABOUT OTHER TIPS ON PUBLICITY VISIT MY BLOG >>
HOW TO GET THE ATTENTION OF THE KC STAR
DOWNLOAD NOW
Download this informative pdf from The Kansas City Star which outlines the best way to get your story published.
PRESS RELEASE
1. Not all newspapers are created equal. The size and circulation of a newspaper is a key factor in your chance of having a
press release published. The smaller the paper, the more eager editors are for local copy to fill their pages. The larger the
paper, the more material editors have to choose from. Do your homework. Know who the readers are, and whether or
not the paper includes a business section. If so, address your release to the Business Editor.
2.Write a strong headline and lead paragraph. If your release screams BORING, there is no reason to keep on reading.
Editors wade through dozens of pages of copy every day. Unless your release can catch an editor’s attention immediately,
and hold it for a few seconds, it will be trashed. Remember, you are writing to the readers, and editors are looking for copy
that will intrigue their readers. Ask an outrageous question for a headline. "Did you know that trying to figure out the latest
desktop publishing software is the leading cause of computer malfunction?" A sub-head or lead paragraph can serve to
answer the question: "Frustration caused by inexperience has lead several business owners to take an axe to their
systems."
3. Provide useful information. In the example above, you could go on to address some of the problems that can befall an
unsuspecting business owner trying to design his own business publications. Printing difficulty, font difficulty, or carbon-
copy template difficulty that can arise when everyone uses the same sub-grade software, are issues that many business
owners have never even considered. In doing so, you are not only providing USEFUL INFORMATION, you are also creating
an argument why businesses should choose to use a professional designer. "I AGREE!"
TO READ ABOUT OTHER TIPS ON PUBLICITY VISIT MY BLOG >>
HOW TO GET THE ATTENTION OF THE KC STAR
DOWNLOAD NOW
Download this informative pdf from The Kansas City Star which outlines the best way to get your story published.
